Battery New Energy Fast Moving Consumer Goods

What are the trends in the fast-moving consumer goods industry?

The Fast-Moving Consumer Goods (FMCG) industry is evolving to meet demands for convenience, adapt to market impacts, and address shifts in customer behavior. These trends span from eco-friendly practices and improved customer interactions to the use of artificial intelligence and direct-to-consumer distribution models.

What is fast-moving consumer goods (FMCG)?

Fast-moving consumer goods (FMCG) are everyday products with a short shelf life. FMCG products are highly sought after and sell through quickly. Successful FMCG companies manage a well-functioning supply chain encompassing raw material procurement, manufacturing, distribution, and retailing.

What technologies are driving FMCG eCommerce growth?

The permeation of smartphones globally also pushes the digitization and growth of eCommerce, driving companies towards implementing technologies such as AI, Big Data, IoT, Blockchain, and 3D Printing. Innovations in the FMCG industry meet the growing consumer demand for convenience, sustainability, and engaging experiences.

What is crucial for FMCG products to be available to consumers?

The efficient management of the supply chain is vital in the FMCG industry to ensure that products are readily available to consumers. By understanding these key characteristics and market dynamics, you'll be better equipped to navigate the complex world of Fast-Moving Consumer Goods.

What are today's consumers increasingly conscious of?

Today's consumers are increasingly health-conscious, environmentally aware, and socially responsible, leading to a growing demand for organic, natural, and sustainable products. This shift in consumer habits has driven FMCG companies to diversify their products.

What role does the consumer play in the shift of FMCG?

Scenarios identify the role of the consumer as a vital ingredient in the shift of FMCG towards CE. For example, scenarios illustrate not only manufacturers’ using S-D logic to realise sPSSs innovation, but also consumers’ alignment of their perception and behaviour with S-D logic.